Expert recommendations from a Task Force Maestro strategy consultant
Expected return on investment (ROI) and timelines
WHAT TO EXPECT:
Ad Targeting Tailored To The User.
Our consultants developed a framework that leverages hyper targeted content for each stage in your customer’s journey. Our framework targets various stages of “intent” by using afunnel model.
By using the appropriate content that matches where a prospect is in the buying journey, you significantly increase the likelihood of them converting and moving through your sales process.
Cross-Channel Strategy
Our Approach To Paid Social
Our consultants pull data from multiple platforms to build clear pictures of who your audience is and what they care about.
Audience Research + Value Mapping
Content will make or break your advertising campaign – we’ll build a complete roadmap detailing exactly what needs to be created (and which channel it should be targeted on).
Our analytics professionals handle all the technical elements of your campaign, from audience creation to custom conversion build outs.
Pixel & Audience Optimizations
Social ads need to be meticulously maintained. We’ll build proper testing practices to make sure your ads are always firing to drive the highest return possible from each campaign.
Testing And Ongoing Optimization
Is Paid Advertising Worth The Money?
Our Campaign FOrecast Will give you the answer to that question and more.
We assess the scope of work needed to create, launch, and manage your paid social advertising campaign. You are given the option to pay in full or by retainer. Our retainer fee is based on the number of hours and assets required to work on your campaign, divided into milestones or months. This is in addition to a separate budget dedicated for advertising unless stated otherwise.
What social platforms do you service?
Our consultants are trained (and certified) to advertise on a number of social platforms, including Instagram, Facebook, YouTube, Pinterest, and Snapchat. During planning sessions, we select the right platforms for your brand depending on where your audience hangs out.
Do you write the advertising copy?
Yes, we do. We have a copywriting team that writes targeted sales copy for your ads.
Do you create the landing pages?
Yes, we do. We have User Experience and Design teams that can build custom landing pages for your campaign.
How often do you change the ads?
For clarification, we CHECK the ads daily. We CHANGE the ads when performance dips or when we see opportunities for increased performance. The frequency is dependent on the scale of the campaign and available budget.
Do you A/B test campaigns?
Yes, we do. We split test ad sets (copy, creative, targeting, etc.) as well as landing page assets. We use conversion rate optimization tools such as Google Optimize and Sales Vein funnels to split test traffic and build optimized landing experiences.
Do you offer social media management?
Yes, as a separate service.
What is the recommended budget for social media advertising?
This greatly depends on your revenue goals, sales process/stats (lead-to-close ratio, etc.), and business data such as customer lifetime value. Useful resources to figure out your budget include our Ad Budget Calculator and Campaign Forecast. You can also hit us up.
Have another question? Send us a message via the chat widget.
Social That Brings In Revenue
Let’s build a campaign that drives sales & conversions, not just likes.
