Day Care Center

Creating Trust & Transparency For The Parents Of Preschoolers

An award-winning child care center was looking to fill its classrooms with our world's future innovators.


Here's how things turned out.

$30

Cost Per Lead

50+

Confirmed Trials Per Month

$41,600

In Projected New Revenue

// The Client

The child care center needed more students for its child care program, and in this industry - trust is everything. The campaign goals:


  • Showcasing dependability and transparency
  • Creating social proof
  • Generating high-quality sales opportunities.


Task Force Maestro completed all of the above.


Our consultants advised on starting with  a tech stack and social media audit of the client's business, followed by a full campaign forecast.


This allowed our team to:

  1. Address any brand image or reputation issues prior launching a campaign
  2. A parent choosing to trust someone they don't know with the well being of their child is not a light decision.
  3. Determine what technology was missing from their current stack that would help improve success
  4. The budget was limited and we needed to make every dollar count.
  5. We were able to identify waste and reduce spending by consolidating several of their marketing apps into one platform.
  6. Improved the clients sales process by streamlining  conversations between them and parents.
  7. Confirm that is campaign is financially viable
  8. Follow up with a campaign buildout

Strategic

  • Competitive Analysis
  • Campaign Forecasting
  • Campaign Buildout
  • Website Analytics Review
  • Workflow Assessment
  • Tech Stack Audit

Deliverables

  • Campaign Financial Projections
  • Sales Funnel Blueprints
  • Paid Ad Creatives + Targeting
  • Analytics Measurement Plans
  • Business Workflow Mapping + Automation
  • Landing Page Design + Development
  • Email Campaigns + Automation

Platforms

// The Proposal

// The Strategy

Our client needed help creating a compelling offer that would encourage parents to give their day care a strong shot, but didn't know where to start. So we conducted a competitive analysis to uncover what industry leaders and competitors were up to and generate ideas.


Some of the offers we suggested:

  • Free registration
  • Risk-free trials
  • Weekly discounts
  • 'Mommy and me' playdates


A risk-free two week trial was the winning offer.


This lead to the full buildout of a paid advertising campaign.

// The Campaign

Our approach leveraged the client's existing database to generate social proof and kickstart their acquisition campaign. This helped create content that increased the conversion rate of ads and trials.


Organic Campaigns:

  • Reputation building- We gathered all current clients into Sales Vein and dropped them into a review campaign that helped generate more reviews on Facebook and Google.
  • Database reignition- Reaching out to previously interested parents via SMS, ringless voicemail, and phone calls to inform them of the current offer.
  • Systemized lead nurture- Process-guided manual & auto lead nurturing through email, text, and phone calls that helped educate prospects about the child care program, book tours, and provide peace of mind.


Included paid campaign types:

  • Lead form
  • Conversion
  • Retargeting

// The Results

The streamlined sales process we implemented amplified the success of the client's advertising campaign and helped mitigate the risk of their lean ad spend budget. The rundown:


  • $30 cost per lead
  • 50+ confirmed trials per month
  • $41,600+ projected new revenue

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