Generating Ridiculously Cheap Leads For A Cosmetic Surgeon With An Expensive Service

This surgeon had a great offer for women looking to transform their body via Brazilian butt lifts. He came to us with a solid offer already in place but wanted to validate his ideas through our digital expertise.

• It's worth noting that this client was located in a highly populated area, and had a high-value offer with a discount of more than $1,500
  

Of course the team at Task Force Maestro kept things peachy 🍑

// The Proposal

Our consultants advised on starting with a review of the client's website analytics, a campaign forecast, and live business assessment of their key metrics.

This allowed our team to:

1. Confirm that is campaign is financially viable
2. Follow up with a campaign buildout

Upon reviewing the campaign forecast, the mission was simple.

Promote this concrete, time-sensitive, FOMO (fear of missing out) offer.

• We started with financial projections, followed by mapping out the advertising campaign / sales process, and developing the creative assets.

Our consultants also suggested for the client to consider launching the campaign organically first by running it through his database of past customers and leads. This allows for quick wins, early feedback, and better pixel data from the jump -plus it's dirt cheap.

• (For past BBL customers we asked if they knew anyone who might be interested in this offer in exchange for a gift.)

Our approach leveraged the client's preferred offer and contact database.

Organic:

Database reignition - phone, email, SMS, & voicemail drops

Included Facebook campaign types:

• Conversion
• Retargeting

The framework we developed lead to a healthy sales pipeline for this practice.

• $5 cost per lead
• 200+ leads per month
• $780k monthly pipeline value

Other niches this approach works best for: Day Spa Salons, IV Therapy Clinics, and Wellness Centers.